Why Is The Winter Olympics Obsessed With Ice And Snow Sports?

This weekend's circle of friends has been occupied by a group of people who are not afraid of cold: men drove to Changping skiing to evaluate the newly bought skis; three aunt had three skiing last week, and changed skating this week; and the melon crowd laughed below: "Chang Pingdong Olympic Games is coming next year, I look forward to your performance."

Unexpectedly, even "Pingchang"

"And" Changping Winter Olympic Games "are foolishly unable to distinguish the melon eating crowd, but also began to pay attention to ice and snow sports.

A large number of "cold snow" animals are coming.

Have you found the clue? With the advent of winter, ice and snow sports have become the main theme.

It is no exaggeration to say that it has even reached the level of "National Ice and snow".

Among them, in addition to men's gods, three aunts and melon farmers, 82.8% of all netizens nationwide claim to be watching closely the upcoming winter Olympics in Pingchang next year.

Don't you think they are showing off indirectly?

Paying attention to ice and snow sports is not the only common ground among people in the circle of friends who are not afraid of cold.

They are all "multi gold", especially men's gods and three aunts.

The new skis set up by men's God.

and

The whole set can be changed to a famous brand bag.

The equipment of men's gods is not decimal.

In the 2016 year of the year, 1 million 240 thousand ice and snow fans consumed more than 530 million yuan on an electronic platform in China for the purpose of buying ice and snow sports equipment.

A family of three skiing and skating, admission tickets, pportation, and sometimes add accommodation, all the cost together, we can see that three of the auntie families live a moist middle class life.

Even the people who eat the melon without leaving home can not be overlooked.

During the key events, such as the Winter Olympics, they will "consciously" open the chopper mode.

Brand owners can start acting.

It is undoubtedly a good marketing opportunity for the brand to participate in the crowd and consumptive power.

But seeing male gods, three aunts and eating melon people in their respective positions of "dominance", it is time to make a big move and upgrade the marketing gameplay.

According to the world clothing and shoe net, recently, Tencent sports also upgraded their layout in the ice and snow industry: Sports copyright, homemade content, self run activities, athletes brokers and industry forums.

In one breath, the upstream and downstream of the ice and snow industry chain was opened up, so that different ice and snow people could get enough of them, and they also prepared many marketing packages for the brand, which helped the brand to brighten up on the ice and snow stage.

In view of this kind of deep love ice and snow powder, they are concerned not only with ice and snow events but also active participation.

1: push the professional content in all directions to attract the core audience of ice and snow sports, help the brand to bind the top IP and achieve a big exposure across the terminal.

Three aunt does not need advanced skis, nor does she care about skating first. She values the joy of three families enjoying outdoor activities together.

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Kit 2: under the original ice and snow line activities, mobilize the National Ice and snow enthusiasm, let the brand and users "intimate contact".

Eat melon people like to join in the fun, hot events, hot topics, hot stars, no heat is not happy.

3: Champion's right to interview with cross border star content, direct attention to the audience's heart, and also convey the brand connotation in depth.

The cold winter has arrived. People who are afraid of cold and not afraid of cold are in the ice and snow world. Hey, what are you waiting for?

More interesting reports, please pay attention to the world clothing shoes and hats net.