Directly Hit The Marketing Program Class Xiamen Railway Station, And Run The New Performance Of The Textile And Footwear Industry.

Nowadays, under the economic background of "new normal", where is the rudder heading for the development of China's textile and footwear industry? How to stimulate enterprises to create new value continuously under the trend of consumption trend has become a very important topic.

Despite the end of the summer, the heat wave is still on. On the 27-29 th of August, the Xiamen Bai Xiang Convention and Exhibition Center is more intense. The students in the 100th phase of the creative marketing program are immersed in an atmosphere of mutual understanding and communication. As a single session of the largest number of students in the first course, three days of learning, so that students get a lot of praise and praise.

　　 Upgrade capability magnification pattern

The whole exhibition hall is full of elites. Many students return to marketing class, and then gather knowledge hall. 。 This gathering of many wisdom to help enterprises to rapidly improve their performance in the city has attracted much attention. City beauty, ABC kids, bin MA International, frog prince, Jamibare, B.Duck little yellow duck, Qipai, hi song industrial, Tayohy and so on. many Many well-known enterprises and professional media gathered at the scene. We should have a deep understanding of the industry's multi-mode marketing strategy channel.

At the opening, chairman and CEO of Chuang Chuang stock and Mr. Yan Yong, the result marketing promoter, spoke on the stage. Yan said that the decline in retail performance led to a backlog of inventory. "Grim situation" is a key word that can not be thrown away in retail and other businesses.

Xu Yong, director general of Chuang Chuang Stock Co., Ltd.

On the spot, Mr. Yan Xu Yong accurately determined the future development prospects of the industry, and pointed out the direction and path for promoting the development of retail marketing: "through research, it has been found that this year's retail industry is the most severe year in my 12 years of clothing making." The so-called "achievements" cure all diseases, and the three day course will focus on three major pain points: 21 marketing erroneous zones, 18 steps of results marketing, and ten key marketing strategies for peak season marketing. 。 It can help tens of thousands of enterprises to help them enhance their competitiveness in retail, brand and supply chain. "

The age of traffic is king. Active drainage and active marketing Next is the core competitiveness of the textile and footwear industry. A lot of sales, vip.com, net live broadcast, Taobao every day there are promotional activities, and offline factories, retail entities are often easy to ignore marketing, only to calculate the current income. It is the way of sustainable development to attract customers and create value for customers.

Zhang Yueming, chairman of Limited by Share Ltd, China Leather City, Haining

As a successful case in the history of Chinese marketing, the name of Haining leather city has been heard throughout the country. At the scene of the course, Mr. Zhang Yueming, chairman of Haining Leather City Limited by Share Ltd, took the floor. He said that in the future, Haining leather city will launch closer cooperation with Chuang Chuang and jointly promote the development of the industry.

　 Help enterprises grow in performance and become pioneers in textile and footwear industry

In view of the various pain points existing in the clothing enterprises, the difficulties faced by the garment enterprises are solved. Through the systematic training and empowerment, the students are more confident in tackling the problems of brand aging, declining performance, and inventory funds. Come from Mr. Zhou Hong, Shenzhen Fengying century clothing market, said in an interview. "South oil was once a global brand processing and manufacturing base. High-end women's clothing has two core competencies of fashion and quality. In recent years, it has also faced some bottlenecks in the development of enterprises. In creation Create this platform to better practice internal strength. The sales volume of our merchants has been raised to a higher level. This time I brought ten shops to study, hoping to further open the market.

Xu Yong, director general of Chuang Chuang Stock Co., Ltd.

As Yan general talked about in the media interview, Chuang Chuang is the textile and footwear industry. Resource linkers and promoters The 100th marketing class will be held in Xiamen to cope with the increasingly traditional marketing methods and the "golden nine silver ten" spun apparel industry peak season. It is hoped that enterprises can abandon the sales promotion means and establish channels such as jitter, quick hand, live broadcast, etc., and achieve precise marketing through the precipitation of big data, and the steps such as stocking, marketing and sub band.

Other media executives also expressed their opinions when interviewed by the media.

"I am a factory run direct brand original brand, the traditional wholesale industry is more difficult, into the creation of more than 2 months, I think this is a very efficient and open platform, after some courses, including students to the enterprise visit, everyone is very selfless experience and method to get out, the income is very large, such precious things are spend more time, no more money can not buy. At the end of this marketing class, we hope to effectively express the 21 major misunderstandings to the marketing team and downplay the things that need to be landed.

Li Changyan, chairman of Shenzhen Di Monte Ni Garments Co., Ltd.

"I am a white horse shopping mall in Dandong, Liaoning. In 2015, I went to the marketing class for the first time. I thought it was very innovative. I went back to do a marketing campaign according to the eighteen marketing mode, and the effect was very good. The key is that our thinking has broken through, our brain is not empty, and we can know how to solve problems when we encounter problems. So this time brings 16 teams to study together, hoping to make the marketing team a step further.

Ma Yunqing, general manager of Liaoning Dandong Baima commercial and Commercial Co., Ltd.

"In this class, we saw a lot of misunderstandings in traditional retail, which helped us to open our minds, and gave us many effective ways. For example, we should take the initiative to attack and drain, marketing can be done every day, we need to do customer classification, sub file, and so on. I feel that more and more new channels are emerging now, which diverts the consumers. If retailers do not learn marketing, it will be too late.

Pan Shuzhen, chairman of Tayohy daily necessities (Shanghai) Co., Ltd.

"I have been in fashion for nineteen years, mainly in the wholesale of South America oil and high-end Chinese women's clothing, and the wholesale of Chinese style women's wear. We feel that the organization is very dedicated and professional, and it will bring us many ways to keep the company growing in the future.

Dong Haiyan, chairman of Shenzhen Ju Xian Garments Co., Ltd.

"One of the biggest gains in Chuang Chuang is learning ability, one is the circle. We are factory oriented enterprises. We only know that we should have the spirit of craftsmen to do well in our clothes, and are particularly weak in marketing. After the course learning, we have great inspiration, and have solved many pain points and difficulties.

Zhang Xiuyan, chairman of Haining imperial Kaiser apparel Co., Ltd.

"We are a factory specializing in making women's clothing and windbreaker, and there are many deficiencies in marketing. Finally, I came to find what I want. Now the garment industry has undergone very great changes. We should step out as soon as possible to learn and keep pace with the development of the times.

Shi Lei, chairman of Shenzhen Ao Lei Garments Co., Ltd.

In the face of industrial upgrading and upgrading, Chuang Chuang helps many. Enterprises that produce wholesale clusters successfully complete transformation. To achieve annual sales of billions of dollars. In particular, women's clothing brand segmentation category competition intensified, Wuhan, Hangzhou, Guangzhou, Shenzhen and other industrial clusters rapidly rising, enterprises need better marketing services to create national brands for domestic and international markets.

Chuang Chuang shoulders the mission of the industry and is committed to promoting good products to the whole world. In the future, Chuang Chuang will provide a comprehensive solution for textile shoe and garment enterprises to improve their performance, and truly embody several generations of clothing people, becoming a well deserved pioneer in the industry.