Market Size And Future Development Trend Of Chinese Women'S Wear Industry In 2020 (Chart)

China business intelligence network: as the traditional consumer goods industry, the garment industry has benefited from the gradual recovery of terminal consumption. It has entered a period of transformation and adjustment, and is facing new changes in consumption upgrading and diversified demand. Many companies in the industry have maintained the development path of "brand + platform", and are striving to develop in the direction of management informationization, intelligent operation, product branding and service specialization. After many years of development, China's garment industry has formed a trade pattern with the retail apparel brand as the main body and the customized garment as the complement. The consumer awareness of consumption is higher and higher, and the middle class needs stronger and more high-quality customized garments.

In the clothing market, women's clothing occupies a dominant position in the clothing market because of the women's natural beauty and fashion. In recent years, China's women's wear market is accelerating. According to statistics, the market scale of women's clothing industry in China broke through trillion yuan in 2019, an increase of 4.95% over the same period last year. According to the China Industrial and Commercial Research Institute, it is estimated that the size of China's women's clothing market will reach 10712 billion yuan in 2020.

Source of data: European and International Business Research Institute

Forecast of future development trend of women's clothing industry

1. women's casual wear is popular.

With the trend of international fashion and leisure, the casual women's clothing will continue to sell well. The design concept of leisure style will gradually penetrate into all fields of the clothing market, making the traditional women's clothing reflect a more modern social leisure color. In modern society, women are eager to return to the relaxed and free mood of nature after their intense work, and laid a foundation for the flourishing of casual wear.

2. personalized customization needs to expand

The three factors, consumption ability, consumption psychology and social progress, have led to the concept of personalized customization, which is based on the demand of people's own expression. Clothing has become an external manifestation of self character and self pursuit. Choosing personalized clothing that you like is a mainstream fashion. Color matching and style design have become the key factors affecting women's clothing sales. In addition, personalized services will be gradually deepened. Apart from tailoring and tailoring, there will also be personalized services such as special design to meet the needs of women at different levels.

Personalized demand and customization will become more and more popular with people's understanding of themselves. Expressing the aspirations, affirming the core values and satisfying the loneliness attribute must be the next blue collar of the clothing industry.

3. brand effect highlights

With the development of new industries, the improvement of educational level and the development of multiculturalism, the economic strength of young women is constantly increasing. People's consumption concept is constantly changing, and brand awareness is more intense. With many different needs of consumer groups, the breakdown of women's clothing brands will also continue to increase. The brand effect will be more obvious.

4. online and offline marketing mode

With the development of the Internet industry, the physical clothing industry is facing a huge blow. Under the online single line pick up, or offline experience online purchase and other new mode has become the trend of the clothing industry. Through online operation, or through online drainage to offline, or offline drainage to online, to provide users with intimate shopping services, online and offline marketing mode for future development.

For more information, please refer to the Research Report on the market prospects and investment opportunities of Chinese women's clothing industry released by the China Industrial and Commercial Research Institute 2020-2025 years ago. At the same time, the China Industrial and commercial research institute also provides solutions for industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.