Broadcast 3 Hours Sales Amounted To 170 Million Yuan, Luo Yonghao'S Jitter Live Room Revealed.

Last night, most of my friends circles were discussing Luo Yonghao's live broadcast.

Millet neutral pen, Nei Snow's tea heart card, Xin Liang Ji crayfish, Bao Jie Bi Lang washing beads, millet millet inflatable treasure, stone sweeping robot, Cha Cha Xiao Huang bag daily nut, millet 5G mobile phone, L'OREAL men's face wash skin care set, pole meter projector, Erie mousse yogurt, bell Xue Gao ice cream...... There was one commodity after another in Luo Yonghao's voice. And his live broadcast of goods, not let users disappointed is still thick "comic style."

On the 6 minute broadcast, Luo Yonghao has been watching more than 1 million 960 thousand people in the live room. The number of speakers is as high as 2 million 70 thousand.

As of 21:00, the first product sold by the studio was sold for over 706053 yuan, while the sales of second products, Nei Xue's tea heart card, was 6037416 yuan. The total number of viewers in the studio was 36 million 280 thousand, the order quantity was 316 thousand, the sales volume was 46 million 140 thousand, and the income of audio and video was 821 thousand.

Just after 22:00, the total number of people watching Luo Yonghao's shaking room was 46 million 669 thousand, the order volume was 500 thousand, and the product sales exceeded 110 million yuan.

By the end of the live broadcast at 23:00, the total sales volume of the broadcast studio reached 170 million, the total number of viewers was 48 million 922 thousand, the order volume was 840550, and the audio and video revenue was 3622564 yuan.

As a matter of fact, since Luo Yonghao's official announcement will take place at the 8 o'clock on the evening of April 1st, he will be competing with the head net red Wei Ya and Li Jiaqi.

Before the launch, micro-blog netizens said, "old Luo has been challenged with goods. Taobao official is playing in person, the team of Wei Ya has already prepared the source of goods, facing the first show of old Luo. At the same time, the master also said that the apprentice of the fast hand net red Simba was also fighting Luo Yonghao: "a 24 year old female apprentice of Simba, on the April Fool's day, was carrying the goods on the fast hand live broadcast, claiming to be Luo Yonghao." He said: "Lao Luo sells millet phone, and Simba sells HUAWEI phones over there."

It is reported that Taobao official micro-blog account in March 30th announced that in April 1st Taobao live webya broadcast room will "the world's first live broadcast of rockets."

Simba's Apprentice "fawn" also shouted to Luo Yonghao, "as a fast learner, the best disciple of Simba," we are good at selling, so we hope to discuss with you on this matter. Mr. Luo, please, please. "

In response, Luo Yonghao responded in micro-blog: "why?" In his view, "China's consumer goods retail market 40 trillion a year", there is no need to compete.

As for a micro-blog which is suspected of contrasting Li Jiaqi and Luo Yonghao, Luo Yonghao responded by saying, "it's just the difference, not the level." He believes that "Li Jiaqi is a dedicated, talented super sales, I admire him", but also said that "may not be able to compete, the dream is still there."

And for the transmission of beef brother will work with Luo Yonghao, and pour the news of Li Jiaqi, Lao Luo said: "false news. No knowledge, no cooperation. "

For the evening of April 1st, Luo Yonghao, Wei Ya, Simba apprentice deer at the same time live with goods PK, the industry jokes that an upcoming live War Within Three Kingdoms live broadcast. Relevant media also tracked the so-called "War Within Three Kingdoms", and combed the key points as follows:

　　 1, Luo Yonghao is really selling millet phone.

On the Luo Yonghao team, the user will receive the news of the jitter when he opens the jitter at 8 tonight. Lao Luo and former business partner Zhu Xiaomu appeared together, from 9.99 yuan 10 neutral pens, to Nei Xue's tea and Luo Yonghao special custom card, Xin Liang Ji crayfish, sweeping robot, harmony nut, and millet mobile phone.

During the 6 minute broadcast, the number of people in the live room has reached over 1 million 960 thousand people, with 2 million 70 thousand of the total. One hour after the launch, Luo Yonghao distributed 500 thousand red packets.

Compared with other hosts, Lao Luo promoted the product at a slower speed. Besides the constant rush of backstage staff, the comment area also appeared a "speed up" voice.

In this regard, insiders speculate that the main purpose of Luo Yonghao's live broadcast is not just sales but brand promotion.

According to the data monitoring agency's information, as at 21:00, the sales of neuter pens on Lao Luo's live broadcast were 75000, and the sales price of Nei's tea card was 90000, the total number of viewers in the studio was 36 million 280 thousand, the order volume was 316 thousand, the sales volume was 46 million 140 thousand, and the income of audio and video was 821 thousand.

In the portrait of fans, data show that 80.5% are men and 19.5% are women. Among them, 26-32 years old fans account for 47.5%.

When the millet mobile phone was on the shelves, Lu Weibing, President of the red rice group of millet group, appeared in the live broadcast room of Luo Yonghao to promote the products. In the comment area, there was a lot of ridicule about "I want to hammer cell phone", "millet phone is good or hammer cell phone is good".

　　 2, Wei Ya is actually selling rockets at the studio.

At 8 tonight, viya's Taobao live room is also ready to launch. The opening ceremony is the short film of rocket propaganda. Then the live broadcast is carried out according to the normal process. The on-site promotion products include plum cakes and plum slices, Mount Huangshan baked pancakes, three in one charging line, colored pencils, trichosanthes seeds, switch Nintendo game machines, three squirrels, spicy beef, heaven and earth essence mineral water, rockets, etc.

It is reported that the audience in the first 20 minutes of Wei Ya's live broadcast is 2 million +, but after 20:40, the number of viewers began to increase rapidly to 6 million +. According to the general situation of the 10 million + days of Wei Ya's daily viewing, perhaps tonight's shunting of Luo Yonghao's live streaming is much lower than usual. But after 21 points, the number of viewers watched by Wei Ya started to soar.

According to the introduction of Wei Ya, the original price of the rocket is 45 million, the live broadcast room is 5 million, and the click link can pay 500 thousand deposit. Via the nailing line of Cao, China's Aerospace Science and engineering group, Cao said, the rocket could be launched in the middle and late 4 months. It can carry anything theoretically, but it needs strict approval from the relevant departments of the state.

Wei Ya said that the reason why the rocket was recommended is that the rocket is a local product from Wuhan. This live broadcast is meant to cheer for Wuhan.

　　 3, Simba team multiple accounts to help the deer live studio

Simba's team, named "deer [4.1 graduation billion]" fast anchor anchor (Simba female apprentice) has been launched in the afternoon, and Simba other disciples, such as "Liu Chacha (eggs)" also began to assist the deer in the daytime, for their account diversion.

In the evening, at the scene of the Simba team's quick live broadcast studio, the "deer 4.1 graduation billion billion" Live Room praised more than 1 million people. Most of the products promoted were adult clothing and children's wear.

For the first show of Luo Yonghao's live voice, the industry said that live broadcast really needs a huge team operation, but compared to a mobile phone company, "live broadcast is more likely to be made by Mr. Luo, who is more capable of fighting alone."

For the so-called "War Within Three Kingdoms", a businessman commented: "from the perspective of businessmen, from the two kingdoms to the Three Kingdoms, there can be more choices. This is what suppliers would like to see."

In addition, about the business circle insiders how to treat Luo Yonghao into the electricity supplier live broadcast this track, after the research found that the industry's views can be roughly divided into three categories: not optimistic, optimistic, just watch the bustle.

　　 A school that is not optimistic.

Some businessmen said that Luo Yonghao would sell himself very well. His first live broadcast might have "no voice sales." At the same time, there are also businessmen pointed out that "less optimistic about the continuity of Lao Luo".

After the failure of the hammer phone, Lao Luo disappeared for a while. For his high-profile "comeback" - the Internet announcement is about to sway live, more people think that "the core is still a product, and it will not take long to rely on a gimmick".

And just a few days ago, the voice net Red Bull brother was still calling out in a short video: "dishonest people can not even sit on high speed rail with more than 200 yuan, so what happened to you in the live broadcast of a lot of red packets?"

The live broadcast of live goods on the Lao Luo has been spreading on the Internet. He believes that "many are for the sake of enthusiasm, Luo Yonghao does not have the characteristics of the carrier anchors, but he himself has a group of idealistic fans flow." He deduce that the old Luo takes the goods "does not have the specialized degree of the goods, most are the perceptual consumers to pay for the idol, after that is not easy to say."

There are also points of view that Lao Luo "cares very much about what others think of him, so he can't" lose ", and then" constantly improve the plan and think before thinking ".

To this, an electric business practitioner laughs, "this living treasure 60 million", "the headlines give full face, he does not become him how to mix".

More people in the industry sharp comment: "capital killer, industry light."

　　 A promising school

A platform business customer manager said he had been concerned about the first live show of Lao Luo. He believed that "from the media live with goods, a few days to add about four million fans to Lao Luo", and predicted that "the effect will certainly be there, merchants will give preferential treatment will be relatively large." But for the old Luo products with no clothing, beauty and other large categories of purposes, he asked: "if it is successful, not to represent the voice tape more diversified?"

And the founder of a MCN organization directly pointed out that "the old Luo live broadcast brand is for the sake of product announcement, so the live broadcast of the electricity supplier is not the other one."

CEO, an electric business enterprise, said: "Lao Luo has set up a new type of live direct seeding industry with many years of polishing values, so that he can select something for young people who meet the needs of the life of the times."

A media creator also openly said: "no matter what others say, at least I think that this may be the past many years of trial, in addition to the New Oriental English teacher, the most suitable for Mr. Luo's career."

A brand director thinks, "live broadcast is the draught, Mr. Luo has a person to set up, the combination of two should be worth looking at."

"I think it can be done. Lao Luo is the idol of many people. The products are mainly sold to men, and I support Lao Luo." Another business entrepreneur said he estimated that the old live goods could last for more than a year, mainly because they could not afford to lose face.

　　 Just look at the lively school.

"I am not very interested in it," an electricity supplier said. Not Luo Yonghao fans or millet phone users, but Luo Yonghao, the first typical example of the live broadcast of the live broadcast of the live broadcast system, can pay attention to the next effect. He was quite interested in the situation of various platforms formed by Lao Luo: "I wonder if I can form PK with you and Li Jiaqi. In fact, the audience is still stratified. Personally, it feels that the fans of Wei Ya, Lao Luo and fast Simba are not very well matched.

There are also cold shoulder spectators who want to see whether the old rolls are "super low".

More people are eating the melon: "almost no brush, I made an appointment with Lao Luo's" cross talk "," the piece that originally used to spend thousands of dollars to report lessons, and now listen to free, listen to what money is not money, make friends. "