Build The World'S Top Men'S Wear Base Brand, Favor Wenzhou'S Manufacturing Industry.

Reporter from the city

The chamber of Commerce was informed that the Municipal Economic and Trade Commission, the city clothing trade association and the Australian wool Bureau jointly held "global" in Shanghai recently.

The forum announced that Wenzhou will build a manufacturing base for high-end men's clothing in the world.

"Wenzhou already has the condition to become the" global high-end menswear manufacturing base ".

Zheng Chenai, President of the clothing trade association, said.

The chamber of commerce is new.

16 senior Wenzhou men's wear brand enterprises conducted an international cooperation survey. The survey results showed that in 2009, the total output value of these 16 high-end men's clothing enterprises was 9 billion 170 million yuan, 9 million 758 thousand pieces (sets) of senior men's clothing were produced annually, the scale of the factory reached 738 thousand square meters, the total number of employees was 19068, and the designers were 495; the average price of the main products of 16 enterprises was 3807 yuan, the highest price was up to 12000 yuan, and the output of senior men's clothing with a market price exceeding 5000 yuan reached an average of 18 pieces (sets).

At the same time, the top men's clothing brands at home and abroad are right.

The favor of manufacturing industry is also one of the bottom points of Wenzhou's declaration of building men's clothing base.

It is reported that hundreds of international high-end brands such as Armani, Zegna, Versace, Gucci, special Jiao, Diano and so on have different levels of cooperation with Wenzhou menswear manufacturing enterprises. Many domestic high-end men's wear also maintain long-term cooperation with Wenzhou, such as

And so on.

"A number of international high-end markets represented by Italy"

After hundreds of years of development, it has been very influential in fashion and cultural driving force, but its manufacturing capacity is relatively lagging behind. The garment manufacturers in Wenzhou are experiencing rapid development with technological upgrading, advanced equipment application and quality management improvement, and both sides have strong complementarity.

This will be the best opportunity for upgrading Wenzhou's garment industry. "

Zheng Chenai said.

Take clothing production equipment as an example, in recent years, many men's clothing enterprises in our city have invested a lot of money to introduce Germany.

And other international advanced equipment, manufacturing level has significantly improved.

To seize this historical opportunity, giving priority to the development of high-end men's clothing and creating a global high-end menswear manufacturing base on the existing industry foundation of Wenzhou men's wear will be the only way to upgrade Wenzhou's garment industry.

Zheng Chenai said that in the history of industrial development and upgrading, many men's clothing enterprises in Wenzhou have actively promoted from low-end manufacturing to high-end manufacturing, and OEM to ODM (that is to say)

To the production is completed by the producers themselves, after the product formed by the OEM to buy the change, improve the added value of the manufacturing industry, further enhance the high-end manufacturing industry in Wenzhou men's wear.

The forum is more clear, giving priority to the development of high-end men's clothing will include accelerating the top brands in the world (including

Cooperation, and this cooperation with the Australian wool bureau is also based on the Bureau's gathering of a large number of high-end worsted fabrics manufacturing enterprises, promotion of advanced customization, sublimation of "high-end manufacturing" gold content, and promotion of qualified high-end men's clothing manufacturers in Wenzhou to develop high end clothing custom business.

The forum brought together more than 100 people.

Outstanding representatives of the industry, the city clothing association also put forward in the forum, plans to use a year to plan the establishment of the "global high-end men's wear club" to integrate the global high-end.

And create all kinds of elite figures in the whole industry chain to serve the cooperation and development of high-end men's clothing all over the world.