What Role Does Replication Play In Serving Enterprises?

He said, "brands such as ZARA and H&M are built by plagiarism. Why can't customers?" this bold speech of the old age is interpreted by the public as a pretext and a provocation.

But this bold and paranoid view is a recipe for many garment companies to succeed.

Plagiarism, or give it a more moderate name, "duplication" is a method used by many garment enterprises, but some people dare to say that they dare to admit it. Some people think that this is the industry's hidden rules, which can only be used and not to be clearly stated.

Copy from the simplest clothing style to copy the channel laying mode, to copy the management method of garment enterprises, and even copy the marketing strategy.

It can be said that in the clothing industry, replication is a behavior that many people accept and actively operate, and this replication behavior will continue.

Clothing style reproduction: clothing enterprises know clearly

Many people could see the famous canvas shoes when they launched the first batch of canvas shoes.

In clothing enterprises, many enterprises are promoting their own clothing is original, how many Italy or Europe and the United States designer sits.

That's the way of marketing. You can't believe it or believe it.

Many styles of clothing companies come from "copy".

Enterprises will spend money to buy several large brands of clothing, and then designers will demolish them, make minor changes, and then hit the plates and put them on the market quickly.

Many of the styles of clothing are even the same as those of big brands, but the brands of clothing marked on clothing labels are different. These are the methods used by garment companies to update fashion styles.

As Chen said, ZARA really developed quickly by copying the style of big clothes.

If ZARA only has speed and no fashion style to support it, then it will not have today.

To this extent, replication can help.

The replication of clothing operation mode: light assets, many enterprises can.

The operation of light assets is just the magic of Nike and Adidas.

And it is the experience of Nike and Adidas that has already been practiced by the company, leaving itself out of production and dedicated to marketing.

From men's shirts to all kinds of clothing, from online to offline...

In just 3 years, customers completed the pformation from several million yuan to 2 billion yuan, and easily ranked the top four in the income level of China's online B2C industry.

Many domestic sports brands have already started copying Nike's light asset operation mode, just because these sportswear brands are engaged in the production industry from the very beginning, and there is no withdrawal link yet.

Replication of fashion marketing mode: advertising is not bad money {page_break}

PPG, which quickly won the market with overwhelming advertising, provided a good example of replica to everyone.

At the beginning of its career, fan Kai pin launched an orderly advertising campaign and promotion.

"Taking into account the cost and user related issues, the company decided to use the Internet platform to launch a large-scale network marketing.

When many e-commerce enterprises are striving to build brands with quality, van customer's choice of the traditional advertising marketing strategy has made the name of van's sincere like thunder in a short time.

In the field of clothing, replication in marketing mode is also a trend of overflowing.

CCTV once became the focus of advertising for clothing enterprises, unified advertising blockbuster, unified slogan propaganda, unified star endorsement.

Although this pattern has made some garment enterprises tired, because of huge financial expenditure, some clothing enterprises have become famous as "rivers and lakes" through continuous CCTV publicity.

Many people were worried, but PEAK's continuous CCTV advertising would not be enough, but PEAK finally insisted on advertising and successfully launched its own brand.

The marketing mode of replication garment enterprises is also a road of rapid development.

Copying is not simply copying, not bringing it all. Instead, it needs to copy its success mode and add its own thinking and innovation. Only this kind of replication can ensure fast clothing for garment enterprises.

Taking fan Kai pin as an example, in addition to copying the brand marketing mode of PPG, its own "open trial" made its debut today.

Copying is not a shameful thing, but it does not mean copying other people's style. This is the two question.

Plagiarism is a time-saving and labor-saving way. Many of the top sellers of clothing sell high prices because of the high price paid by clothing brands to fashion designers. The advanced concept of fashion designers has created the miracle of luxury clothing.

The plagiarism is effortless to bring the master's efforts and sell them at a low price.

This is not allowed from both professional ethics and legal level.

If this is the way to success, and it will not only make colleagues very uncomfortable, but also let consumers look down on the culture of clothing brand.